Saturday, November 20, 2010

Drool Over Desserts

You know those times where you are at a restaurant, and as you skim through the menu you see that table tent at the end of the table with a picture of the most beautiful dessert you have ever seen? The ooey gooey chocolate molten lave cake with vanilla ice cream, the luxurious new york style cheesecake. Whatever is, it grabs your attention...regardless if you decide to order it or not. If this obviously works at the restaurant, it probably works in social media right? Right indeed! On Outback Steakhouses Facebook page, a fan posted a picture of a delicious dessert they ordered. I know when I saw the picture, my eyes were glued and I wanted whatever it was right away (I settled for chocolate milk instead). Thumbs up to Outback for having awesome transparency!

Personally, the dessert that grabs my attention the most AND lures me into actually eating it..cheesecake. Especially if I see a picture of it. Of course, the Cheesecake Factory not only has a novel of a menu, but about 3 dozen cheesecakes to choose from. They also offer seasonal cheesecakes that are out of this world. They know it too and tweeted about it! 

It's still Pumpkin Cheesecake Season but I'm already dreaming of Peppermint Bark Cheesecake! (Available Nov 26th)http://yfrog.com/n5cf1bmj

Does that not look like a giant bite of Christmas cheer?? Be sure to check out your favorite restaurants or bakeries for their seasonal desserts, or just down right delicious ones. And don't hesitate to post pictures of your delightful experience with them either! 

Also, a great way for restaurants serving seasonal treats like this to find their target audience is through Google Insights for Search! Here is an example of the results that could pop up. 



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